This post  I’d like to discuss the Vision Statement for your business.

So you need to ask yourself a few key questions:

A Vision statement is usually the first part of a three-part statement of purpose. The second part is the Mission statement, which is a concrete and localized statement of intent. Finally, the third part is the Values statement, describing the values that are important to the running of the business and that are implicit in the vision and mission of the business. (Mission and Values will be covered in the next few articles.)

This week we will focus on the Vision statement.

 A lot of Entrepreneurs struggle with coming up with a vision and when they do write one, it usually sounds like their primary aim in life, the end goal.

Here is a simple and easy guide to follow:

Vision: the ideal destination. It is where the business wants to be. It should be challenging, innovative and forward-looking.

Six steps to follow when defining your Vision

To define your vision you need to follow these steps:

1. Draw on your core the beliefs and those of the organization.
2. Describe what you want to see in the future. It should be both realistic and challenging.
3. Be SMART about each outcome – Specific-Measurable-Achievable-Realistic-Timely
4. Be positive and inspiring.
5. Do not assume that the business will have the same framework as it does today
6. Be open to modifications to current business techniques and systems

The Benefits of defining your Vision

The above steps can be very easy or complicated, depending on the scope of your business.

The golden rule is to keep it simple so that your clients and everyone in your organization understand your vision.

The Vision will become your inspiring light, “The Big Picture” of your company!

The process and outcomes of creating a vision may seem vague and superfluous, but do it!The long-term benefits are substantial to the success and will allow you to “Build Your Business”.

Next Time – Defining your Mission statement!!