Today’s fast-paced climate demands that you develop a marketing strategy which allows you to deliver a solid message to your customers and helps you close sales.

Statistics show that 82% of people who inquire about a product or service will purchase a similar product or service from someone within the next 12 months. Will it be you or your competition? What will set you apart and allow you to make that first class impression in your customer’s mind?

Here are three examples of how you can leverage your sales and marketing message, and work smarter:

Position yourself in the Market: All things being equal, would you rather buy from a specialist or a generalist? The more important the purchase you make, the greater the need to purchase from a specialist. It costs you nothing more to introduce yourself as a specialist in your field and a leader in the industry for your product or service. If you’re a leader in your field and your services are unique and competitively priced, you will set yourself apart from your competition.

Testimonial Endorsements: What’s more powerful to you? A company that says something great about themselves or what someone else is saying about them? 10 to 1 the testimonial carries more weight and is more believable! 78% of consumers today trust peer recommendations – only 14 % trust advertisements! So where are you spending your marketing dollars? Total cost to add testimonials to your marketing message = zero dollars!

Unique Selling Proposition (USP): A USP is a clearly articulated statement about who you are, what you do, and most importantly, and answers why anyone should choose to buy from you vs. your competition. Your USP answers the questions, “why should I buy from you?” and “what’s in it for me?” Adding your USP to every piece of advertising or marketing material costs you nothing extra yet this it an incredibly profound impact on your bottom line.

Now take the same three principles and introduce it into your internet marketing strategy and you will be delivering hundreds or thousands of positive interactions with your potential clients without ever leaving your office.

This marketing strategy allows you to identify and harvest the lowest hanging fruit first, which leverages your time because you’re always working with people who are ready to buy now!

By following these three simple examples you can leverage your marketing and start advertising with a more powerful sales message, and you will successfully “Build Your Business”.

Donald Robichaud is the President of the FloodLight Consulting team and can be reached at http://www.floodlight.ca/  or at 250-768-9415