From an article called: Is Your Business Still Chasing Google?
By Roy Reyer (c) 2011

Blended Results:

Users want to have results that are relevant to them when they search for information, a product and/or service, and that is what Blended Results or Universal Search is all about.

David Bailey, one of the investors in Google’s patent on Universal search, gave us a behind the scenes view when he related on Google’s blog “If only we could smartly place such results elsewhere on the page when they don’t quite deserve the top, we could share the benefits of these great Google features with people much more often.”

So what is this Universal Search anyway?

Well here is a quick run through:

1. Someone conducts a search. Google first looks up the query in its database and then filters this through the filters based upon the searcher’s search history profile.

2. Additional results will then be included based upon the history of the user such as: has the searcher watched videos, read news articles, or used social media sites. And has anyone in the searcher’s social circle searched for these types of products/services before and what have they recommended.

3. The scoring history is then recalculated and the result is then given to the user.

So you maybe asking yourself right now, how can I be successful in this new blended results landscape.

Well here is a very simple SEO tip, don’t put all your eggs into one basket. Diversify your onlíne marketing efforts by implementing social media, video and the publishing of news releases.

Donald Robichaud
FloodLight – Build Your Business
Kelowna / Ottawa
Email
250-768-9415
http://www.floodlight.ca/
http://donaldrobichaud.blogspot.com/