When you boil it all down, there’s really only 2 strategies for getting more new clients.

Perhaps you’re familiar with them.

In marketing circles they’re known as “Push” and “Pull”.

“Push” (as the name would imply) involves pushing yourself onto prospects in the hopes that you can convince them, before they hang up or walk away, that you have a service they desperately need. The classic example of the push strategy is cold calling.

Does it work?

Sure. But it’s got a lot downside to it.

It’s labor intensive…not a whole lot of fun…you get lots (and lots) of rejections.

But, the upside is that it doesn’t cost much of anything to implement, doesn’t take a lot of time or thought, so for people who tend to confuse activity with productive, and have a lot of time on their hands, it’s something to do.

And, who knows, maybe it will lead to something.

However, for most anyone who offers high value services, the “Push” marketing strategy leaves a lot to be desired. Which leads to the second option; “Pull” marketing.

In a nutshell, Pull Marketing is all about attracting clients to you by offering prospects something interesting for free, which enables you to stay in touch-building trust & credibility-and eventually turning prospects into paying clients.

Pretty straightforward. Nothing complicated about it.

It’s hard to argue against a strategy that basically says, “Give prospects something interesting for free and then stay in touch with them.”

The process has been around a long time and has been used successfully in virtually every area of business.

OK, but if it’s so simply…why doesn’t everyone just do it?

Why isn’t everyone who does try it…successful?

After all, it doesn’t sound all that complicated.

And it’s not.

But here’s the dirty little secret.

When this “Pull Marketing” strategy doesn’t work, it’s got nothing to do with the strategy.

It’s got everything to do with the message you’re communicating.

The reality is that most people’s marketing messages are…

*Just like their competitors…and/or
*All about them and not about their prospects….and/or
* Incredibly boring.

I’m a passionate believer that every business…every sales professional…has a unique sales story that only they can tell.

Figuring out that story is what I call the “mental heavy lifting” of marketing.

Unfortunately, most people don’t give a lot of thought to their unique sales stories. They use whatever first pops in their head, or copy what their competitors are doing.

Which means their marketing message gets ignored.

The fact of the matter is that lots of people use the Pull Marketing strategy I described, but few are successful. And I’d guess that 99% of those who aren’t successful, say to themselves, “The process doesn’t work.”

But they’re wrong. The process works-it’s the messaging that’s off. Which leads to the next question…

*What are your unique sales stories?

*The ones only you can tell?

*The ones that get prospects interested in learning more about who you are and the value you bring to your clients?

“This is just one idea for growing your business and ending the feast-or-famine business cycles. Learn more by requesting your free copy of Gentle Rain: How To Get Consistent Streams of Brand New Clients With No Cold Calling Or Hard Selling by visiting http://www.GentleRainMarketing.com”