Liquid Capital Solutions Okanagan is a “Factoring” business that offers financial support to small and medium size businesses based on their Accounts Receivables.

It is a time honoured way to sustain cash flow without incurring further dept. It has been practiced extensively in the major centers with large accounts.

However, I have opened an office in Kelowna to service the Okanagan Valley. I had 29 years experience in sales as a Technical Sales Representative for an International Chemical Distribution Company, Univar Canada.

Being with a large corporation, I had a built in marketing plan, with web sites, mail outs, catalogues, brochures, and a support staff to maintain it. I thought I knew it all about sales.

I soon discovered that I needed a lot of help to start a one man office and to develop a plan to gain business. Fortunately, I was referred to Donald Robichaud at Floodlight .

Donald’s savvy about business marketing touch points and his knowledge of the Kelowna marketplace has been invaluable.

Even though we have covered a lot of topics such as developing websites, blog spots, elevator pitch and newsletters, I have not felt overwhelmed.

Donald’s approach of one hour weekly sessions (with homework) keeps me going forward, but at a comfortable pace.

We have come a long way in four months and from my experience, I would highly recommend Don and Floodlight as a business coach and mentor.

Ron Finch – Liquid Capital

http://www.rfinch.liquidcapitalcorp.com/