Liquid Capital Solutions Okanagan is a “Factoring” business that offers financial support to small and medium size businesses based on their Accounts Receivables.
It is a time honoured way to sustain cash flow without incurring further dept. It has been practiced extensively in the major centers with large accounts.
However, I have opened an office in Kelowna to service the Okanagan Valley. I had 29 years experience in sales as a Technical Sales Representative for an International Chemical Distribution Company, Univar Canada.
Being with a large corporation, I had a built in marketing plan, with web sites, mail outs, catalogues, brochures, and a support staff to maintain it. I thought I knew it all about sales.
I soon discovered that I needed a lot of help to start a one man office and to develop a plan to gain business. Fortunately, I was referred to Donald Robichaud at Floodlight .
Donald’s savvy about business marketing touch points and his knowledge of the Kelowna marketplace has been invaluable.
Even though we have covered a lot of topics such as developing websites, blog spots, elevator pitch and newsletters, I have not felt overwhelmed.
Donald’s approach of one hour weekly sessions (with homework) keeps me going forward, but at a comfortable pace.
We have come a long way in four months and from my experience, I would highly recommend Don and Floodlight as a business coach and mentor.
Ron Finch – Liquid Capital