Marketing Mojo – March 7th (7-9pm) Please join us on March 7th for our Townhall Meeting TOPIC: Marketing Mojo for the Entrepreneur: What it takes to survive & thrive Your doors are open. Your website is up and running. You built it and thought they would come. But the crowds you expect haven’t shown up! [...]
I have posted a great excerpt from CHRIS HANNAY – Globe and Mail article. Google Analytics In the land of free audience-tracking tools, Google Analytics is the king. It’s surprisingly robust for a free product, and its user interface is easy to use and goes deep. Many tech consultants recommend it for a small business with a tight budget. [...]
Internet social networking allows you to hook up with old friends, make new ones, share photos, music, videos, and areas of common interest all in an interactive way. You can also join groups based on your interests such as politics, hobbies, favorite TV shows, job hunting, or seeking your soul mate! Again, the power of social networking!
Gain sales and impress your clients with Floodlight Corporate Video production. Floodlight Corporate Videos can help your company or brand stand out from the rest of the crowd with unbeatable video, production and video editing services. In today’s 24/7 online marketing environment, visual communication is a must have and the dynamic talented team at Floodlight [...]
Shawn’s research on happiness and human potential have received attention from the Harvard Business Review, New York Times, Forbes, CNN, and NPR.
A business owner must see his business as a daily battle to create differences between his bakery and Billy’s bakery across the street. A victory in this battle means that customers will pay your price for quality, convenience or selection. Defeat means that your customers will reduce everything to the simplest comparable state – apples [...]
Once upon a time, in the kingdom of restaurants, retail and service providers, there was a business trying to attract more customers. The competition was strong and not easily defeated. Their training was old school, tried and true.First, they canvassed the existing clientele looking for clues on how to be more appealing. After all, this [...]
Business debt can be a good thing. It can help you to establish your business, fund growth or invest for the future. However, if the level of borrowing becomes excessive it can lead to many problems, such as: Running out of cash Not having contingency funds to deal with unexpected costs Reducing the value of [...]
By Elizabeth Kraus, What many business owners fail to realize is that everything is marketing. (That’s marketing with a small “m,” not a large one. ) I’m not proposing that marketing should be the most important among your responsibilities or departments (if you’re lucky enough to have “people” to do marketing activities for you), but I am suggesting [...]
I was recently approached by a company to assist them with their sales process. In the interview I uncovered that they were struggling with sales because they did not have a sales process defined. This company had one of the three owners dedicated to sales. The owner had sales experience, but was way over his [...]
There are a number of methods that you can use to build your business. Many of these methods may already be in use but they are rarely used as part of a total marketing system so they are not used consistently. When you begin using any marketing strategy as part of a system, then it [...]
Search Engine Optimization strategies need to be a part of the total design and development of your website. Some of the basic parts of SEO are web designs, menus, content management systems and shopping carts, because these can be optimized easily.
Video marketing is quickly becoming the tool of choice for the next generation of Internet Marketing. It is poised to replace or seriously reduce almost all written text on the web. So the questions is, how do you take advantage of this powerful advertising medium and apply it to your business?
In this tough economic climate it is very important to continue to market your products and services, and to raise your so-called ‘celebrity’ status for yourself and your business.
An Obituary printed in the London Times – Interesting and sadly rather true. Today we mourn the passing of a beloved old friend, Common Sense, who has been with us for many years.. No one knows for sure how old he was, since his birth records were long ago lost in bureaucratic red tape. He [...]
Small Business of the Year!
