Once upon a time, in the kingdom of restaurants, retail and service providers, there was a business trying to attract more customers. The competition was strong and not easily defeated. Their training was old school, tried and true.First, they canvassed the existing clientele looking for clues on how to be more appealing. After all, this [...]
Business debt can be a good thing. It can help you to establish your business, fund growth or invest for the future. However, if the level of borrowing becomes excessive it can lead to many problems, such as: Running out of cash Not having contingency funds to deal with unexpected costs Reducing the value of [...]
By Elizabeth Kraus, What many business owners fail to realize is that everything is marketing. (That’s marketing with a small “m,” not a large one. ) I’m not proposing that marketing should be the most important among your responsibilities or departments (if you’re lucky enough to have “people” to do marketing activities for you), but I am suggesting [...]
I was recently approached by a company to assist them with their sales process. In the interview I uncovered that they were struggling with sales because they did not have a sales process defined. This company had one of the three owners dedicated to sales. The owner had sales experience, but was way over his [...]
There are a number of methods that you can use to build your business. Many of these methods may already be in use but they are rarely used as part of a total marketing system so they are not used consistently. When you begin using any marketing strategy as part of a system, then it [...]
Search Engine Optimization strategies need to be a part of the total design and development of your website. Some of the basic parts of SEO are web designs, menus, content management systems and shopping carts, because these can be optimized easily.
Video marketing is quickly becoming the tool of choice for the next generation of Internet Marketing. It is poised to replace or seriously reduce almost all written text on the web. So the questions is, how do you take advantage of this powerful advertising medium and apply it to your business?
In this tough economic climate it is very important to continue to market your products and services, and to raise your so-called ‘celebrity’ status for yourself and your business.
An Obituary printed in the London Times – Interesting and sadly rather true. Today we mourn the passing of a beloved old friend, Common Sense, who has been with us for many years.. No one knows for sure how old he was, since his birth records were long ago lost in bureaucratic red tape. He [...]
In the latest Microsoft TV commercial Sean Durfy, President and CEO of WestJet, is asked “how do you keep your vision alive?” He says with 7500 employees all over the US and Canada, “we can’t look at everybody’s eyes anymore. We now look at technology as a strategic driver of the company. If you [...]
What is scary for the news business is that traditional media is losing not just the battles for social media territory, but the entire war. Many are not even in the fight. The focus is wrong and the decisions required are difficult. The fact is that social media is not a revolution, it’s an evolution. [...]
In this world of electronic gadgetry such as cell phones, BlackBerry’s, emails, texting, voicemail, and recorded answering services, I sometimes wonder what happened to the days of a receptionist and a live voice at the other end of the phone.
Business Coach or Business Consultant – What’s the difference? There is a “defined” difference between coach and consultant. And while a business coach can manage a number of clients at once (i.e. 6 to 12 on average), a consultant typically works exclusively for one client and possibly 2. The consultant will typically work full-time for the client until the task is completed, while a coach will usually spend an hour or two per week with each of his or her clients. For this reason, hiring a consultant is usually a more expensive proposition than hiring a coach.
Networking at an event is a great way of getting your name or service out in front of potential customers. In fact, in the past few years my clients have forged a number of relationships that have led to more sales and sustained growth for their business by attending events with friends and business associates, [...]
By Laurie Glasser, CHRP Many managers are either owners or were promoted because they did a good job as employees. But becoming known as a great leader and manager doesn’t just happen – it takes desire, knowledge, awareness and application. A great leader evolves over time by repeating this cycle throughout one’s career. Here [...]
Small Business of the Year!
