I learned a long time ago never assume that the person I was selling to was in the same monetary position as me. Sometimes we assume that because we are tight for money others are too, or we read about a recession and expect that everyone has tightened their purse strings. Not so!!
I was recently approached by a company to assist them with their sales process. In the interview I uncovered that they were struggling with sales because they did not have a sales process defined. This company had one of the three owners dedicated to sales. The owner had sales experience, but was way over his [...]
Every point of contact with your current and prospective customers is a markeitng “TouchPoint” to build your business. They range from ads, websites, and sales process experience, to how you answer the phone.
In our lives we get so caught up with the daily news and the negative side of life, that sometimes it’s hard to find the daily gems.
The little things that kept me focused this past year were the things that are most dear to me my family.
A powerful well articulated sales message combined with a systematic marketing strategy allows you to fully leverage your investment in your team, time, and money for each prospect and customer. It will also allow you to out-Market and out-Sell your competition. Today’s fast-paced climate demands that you develop a marketing strategy which allows you to [...]
As I am writing this article I am headed on my way to San Diego for my daughters wedding by way of the Oregon Coastline traveling down 101. The views are breathtaking and we are focused on our destination. I can’t help but think as I am awed by the beauty of the coast how [...]
Think of your website as the hub for your Marketing and Branding activities. No matter what marketing style you are using—direct mail, email, referral generation, PR, cold calling, etc.—this style is driving buyers to your website. Your website is the portal by which clients and prospects are using to learn more about you and your services.
Doing business without defining your “Target Market” handicaps you and will prevent you from reaching your objectives, increasing your sales or growing your market share.
The first half of 2009 is over and we are well into the summer months.
This is a great time to review your business goals for the year and your results for the first half of the year. Are you on track? If so, great! Pat yourself on the back. If not, Why? What do you need to do to get back on track and ensure success for the balance of 2009?
In the last few week we discussed how to define a great Mission Statement and we covered the importance of a great Vision Statement. This week we will focus on your Company Values. Values: Strong values will be those which actually operate in practice. Your company values underpin the vision and the mission. No business [...]
Last week we discussed how to define a great Vision Statement. This week we will focus on the Mission Statement. Mission Statement: Your Mission Statement is the route to the destination of your company a particular expression of the mission that is specific to this business given its history, context and circumstances. It is a [...]
This post I’d like to discuss the Vision Statement for your business. So you need to ask yourself a few key questions: What is the purpose of your business? Does it represent your core values as a person? Does everyone who works with you know what your Vision is? A Vision statement is usually the [...]
