In this tough economic climate it is very important to continue to market your products and services, and to raise your so-called ‘celebrity’ status for yourself and your business.
A Guide to Choosing Colors for Your Brand by Dmitry One of the key elements of building a strong brand is color selection. Every color has a different feel and various associations. By choosing a color or a combination of colors for your brand identity, you will take on those associations. Colors will [...]
The brand happens when you describe what you do in terms that build you into the partnership with your client – either based on what they tell you they want, or things you see happening that they haven’t yet identified.
How to Create Brand Identity The goal of branding is to create in the mind of the end user the belief, or curiosity, that something special exists that didn’t exist before. The brand happens when you describe what you do in terms that build you into the partnership with your client – either based on [...]
Floodlight Business Solutions Group of Kelowna, BC, is growing. With the addition of more experts in a variety of business disciplines, Floodlight offers a wider range of products and services for its clients in the Okanagan Valley and now across Canada. Floodlight was founded by local entrepreneur Donald Robichaud in the summer of 2005. His vision [...]
Summer, finally! For many businesses, summer is the ideal time to get ready for fall. September is too late. Back-to-school is back to normal for so many of your customers. Holidays are over. Routine replaces freewheeling. Unless your business is seasonal, then your sales cycle should be swinging to the high point of your year [...]
The Brave New World of Content Marketing Content marketing is not a new concept!!! Since the dawn of the search engine, internet users have been on a quest for information in the Brave New World of Content Marketing. The idea is simple really. Consumers want to know more before they buy. They want answers to [...]
When we think about a company’s brand, we often tend to think first of its visual identity: logo, colours, maybe the look and feel of their online presence. Those are all key components of a brand, but something that is overlooked all too often is the experience of the brand. Marketers like to say that [...]
by Contributed – Story Castanet: 61535 Apr 19, 2011 In this economic climate it is very important to continue to market your products and services, and to raise your so-called ‘celebrity’ status for yourself and your business. As a business owner it’s important to understand what we can do to become ‘celebrities’ in our own [...]
Another great video from Jeffrey Gitomer Why can’t you get more referrals? The definition of “referral” will surprise you, and at the same time make you understand why you don’t get as many as you expect or ask for. The definition of “referral” is: Risk. Do you ask for referrals? Do you get as many [...]
Interesting post by Ted Farr dealing with branding in the changing world of technology.. Don Love my PVR. What a concept! What a convenience, now that I have one. Stopped being an “early adopter” of new technology years ago. The speed of change is so fast that the big dollars for new and improved today [...]
Changing the way clients perceive your practice By Fiona Collie Even the most carefully constructed brand can wear thin or lose focus over time. It may be time for you to update your brand to better represent your services. The right brand “helps unlock profits, prompts consumer selection, builds name awareness, increases the odds of your [...]
Give it some punch with a professionally designed logo By Fiona Collie A business card is more than just a way to give out your phone number. It’s an important marketing tool that introduces you and your business to prospects. “The logo and your name are important to your identity,” says Donald Robichaud, president of [...]
From an article called: Is Your Business Still Chasing Google? By Roy Reyer (c) 2011 Blended Results: Users want to have results that are relevant to them when they search for information, a product and/or service, and that is what Blended Results or Universal Search is all about. David Bailey, one of the investors in [...]
How many Business Cards will you be handing out in the hopes of building your Business? How much money are you going to waste on traditional media without any results? If your website and internet marketing is done correctly you can increase the calls and leads coming into your business. Many businesses are not directing [...]
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