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	<title>Floodlight Business Coach Kelowna Ottawa Kingston Toronto Canada &#187; Branding</title>
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	<description>Build Your Business</description>
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		<title>Build Your Business &#8211; Raise your Celebrity Status!!!!</title>
		<link>http://www.floodlight.ca/2012/01/26/raise-your-celebrity-status/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=raise-your-celebrity-status</link>
		<comments>http://www.floodlight.ca/2012/01/26/raise-your-celebrity-status/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 16:48:23 +0000</pubDate>
		<dc:creator>Donald Robichaud</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Build Your Business]]></category>
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		<description><![CDATA[In this tough economic climate it is very important to continue to market your products and services, and to raise your so-called 'celebrity' status for yourself and your business.]]></description>
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		<slash:comments>3</slash:comments>
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		<title>A Guide to Choosing Colors for Your Brand</title>
		<link>http://www.floodlight.ca/2012/01/22/a-guide-to-choosing-colors-for-your-brand/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-guide-to-choosing-colors-for-your-brand</link>
		<comments>http://www.floodlight.ca/2012/01/22/a-guide-to-choosing-colors-for-your-brand/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 14:38:16 +0000</pubDate>
		<dc:creator>Donald Robichaud</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Build Your Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brand]]></category>

		<guid isPermaLink="false">http://floodlightconsulting.wordpress.com/?p=127</guid>
		<description><![CDATA[&#160; &#160; A Guide to Choosing Colors for Your Brand by Dmitry One of the key elements of building a strong brand is color selection. Every color has a different feel and various associations. By choosing a color or a combination of colors for your brand identity, you will take on those associations. Colors will [...]]]></description>
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		<title>Build Your Business with Branding</title>
		<link>http://www.floodlight.ca/2012/01/18/build-you-business-with-branding/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=build-you-business-with-branding</link>
		<comments>http://www.floodlight.ca/2012/01/18/build-you-business-with-branding/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 05:36:03 +0000</pubDate>
		<dc:creator>Donald Robichaud</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Build Your Business]]></category>
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		<category><![CDATA[TouchPoint]]></category>

		<guid isPermaLink="false">http://www.floodlight.ca/?p=610</guid>
		<description><![CDATA[The brand happens when you describe what you do in terms that build you into the partnership with your client - either based on what they tell you they want, or things you see happening that they haven't yet identified.
]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Build Your Business with Branding</title>
		<link>http://www.floodlight.ca/2011/11/23/build-your-business-with-branding/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=build-your-business-with-branding</link>
		<comments>http://www.floodlight.ca/2011/11/23/build-your-business-with-branding/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 12:15:22 +0000</pubDate>
		<dc:creator>Donald Robichaud</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Build Your Business]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Kelowna]]></category>
		<category><![CDATA[Kingston]]></category>
		<category><![CDATA[Ottawa]]></category>
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		<guid isPermaLink="false">http://www.floodlight.ca/?p=3982</guid>
		<description><![CDATA[How to Create Brand Identity The goal of branding is to create in the mind of the end user the belief, or curiosity, that something special exists that didn&#8217;t exist before. The brand happens when you describe what you do in terms that build you into the partnership with your client &#8211; either based on [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Floodlight a Kelowna Business Expands Across Canada</title>
		<link>http://www.floodlight.ca/2011/09/07/kelowna-business-expands-across-canada/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=kelowna-business-expands-across-canada</link>
		<comments>http://www.floodlight.ca/2011/09/07/kelowna-business-expands-across-canada/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 22:02:25 +0000</pubDate>
		<dc:creator>Donald Robichaud</dc:creator>
				<category><![CDATA[Andrew Gregson]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Bryson Gilbert]]></category>
		<category><![CDATA[Business]]></category>
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		<category><![CDATA[Canada]]></category>
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		<category><![CDATA[Debt Solutions]]></category>
		<category><![CDATA[Donald Robichaud]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[IT Solutions]]></category>
		<category><![CDATA[Kelowna]]></category>
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		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking]]></category>
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		<category><![CDATA[Rudy Jaspers]]></category>
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		<guid isPermaLink="false">http://www.floodlight.ca/?p=3758</guid>
		<description><![CDATA[Floodlight Business Solutions Group of Kelowna, BC, is growing.  With the addition of more experts in a  variety of business disciplines, Floodlight offers a wider range of products and services for its clients in the Okanagan Valley and now across Canada. Floodlight was founded by local entrepreneur Donald Robichaud in the summer of 2005.  His vision [...]]]></description>
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		<title>Build your Business with a Brand Update Strategy</title>
		<link>http://www.floodlight.ca/2011/07/21/build-your-business-with-a-brand-update-strategy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=build-your-business-with-a-brand-update-strategy</link>
		<comments>http://www.floodlight.ca/2011/07/21/build-your-business-with-a-brand-update-strategy/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 13:15:54 +0000</pubDate>
		<dc:creator>Donald Robichaud</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Build Your Business]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Kelowna]]></category>
		<category><![CDATA[Kingston]]></category>
		<category><![CDATA[Ottawa]]></category>
		<category><![CDATA[Ted Farr]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://www.floodlight.ca/?p=3530</guid>
		<description><![CDATA[Summer, finally! For many businesses, summer is the ideal time to get ready for fall.  September is too late.  Back-to-school is back to normal for so many of your customers.  Holidays are over.  Routine replaces freewheeling.  Unless your business is seasonal, then your sales cycle should be swinging to the high point of your year [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Build Your Business -The Brave New World of Content Marketing</title>
		<link>http://www.floodlight.ca/2011/06/13/the-brave-new-world-of-content-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-brave-new-world-of-content-marketing</link>
		<comments>http://www.floodlight.ca/2011/06/13/the-brave-new-world-of-content-marketing/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 14:10:48 +0000</pubDate>
		<dc:creator>Donald Robichaud</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Build Your Business]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Kelowna]]></category>
		<category><![CDATA[Kingston]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Moble Web Design]]></category>
		<category><![CDATA[Ottawa]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Ted Farr]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://www.floodlightconsulting.com/?p=2807</guid>
		<description><![CDATA[The Brave New World of Content Marketing Content marketing is not a new concept!!! Since the dawn of the search engine, internet users have been on a quest for information in the Brave New World of Content Marketing.  The idea is simple really. Consumers want to know more before they buy. They want answers to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Air Canada and Social Media&#8230; Who Knew!</title>
		<link>http://www.floodlight.ca/2011/06/03/air-canada-and-social-media-who-knew/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=air-canada-and-social-media-who-knew</link>
		<comments>http://www.floodlight.ca/2011/06/03/air-canada-and-social-media-who-knew/#comments</comments>
		<pubDate>Sat, 04 Jun 2011 02:37:29 +0000</pubDate>
		<dc:creator>Donald Robichaud</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Bryson Gilbert]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.floodlightconsulting.com/?p=2790</guid>
		<description><![CDATA[When we think about a company’s brand, we often tend to think first of its visual identity: logo, colours, maybe the look and feel of their online presence. Those are all key components of a brand, but something that is overlooked all too often is the experience of the brand. Marketers like to say that [...]]]></description>
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		<title>Raise your celebrity status and Build Your Business</title>
		<link>http://www.floodlight.ca/2011/04/21/raise-your-celebrity-status-and-build-your-business/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=raise-your-celebrity-status-and-build-your-business</link>
		<comments>http://www.floodlight.ca/2011/04/21/raise-your-celebrity-status-and-build-your-business/#comments</comments>
		<pubDate>Fri, 22 Apr 2011 00:39:45 +0000</pubDate>
		<dc:creator>Donald Robichaud</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Donald Robichaud]]></category>
		<category><![CDATA[Kelowna]]></category>
		<category><![CDATA[Kingston]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ottawa]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://www.floodlight.ca/?p=2615</guid>
		<description><![CDATA[by Contributed &#8211; Story Castanet: 61535 Apr 19, 2011 In this economic climate it is very important to continue to market your products and services, and to raise your so-called &#8216;celebrity&#8217; status for yourself and your business. As a business owner it&#8217;s important to understand what we can do to become &#8216;celebrities&#8217; in our own [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Why can&#8217;t you get more referrals?</title>
		<link>http://www.floodlight.ca/2011/04/12/why-cant-you-get-more-referrals/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-cant-you-get-more-referrals</link>
		<comments>http://www.floodlight.ca/2011/04/12/why-cant-you-get-more-referrals/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 19:40:30 +0000</pubDate>
		<dc:creator>Donald Robichaud</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Videos]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.floodlight.ca/?p=2608</guid>
		<description><![CDATA[Another great video from Jeffrey Gitomer Why can&#8217;t you get more referrals? The definition of &#8220;referral&#8221; will surprise you, and at the same time make you understand why you don&#8217;t get as many as you expect or ask for. The definition of &#8220;referral&#8221; is: Risk. Do you ask for referrals? Do you get as many [...]]]></description>
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