With the acceleration of the internet as a major marketing tool many clients are looking at their marketing budgets and doing an evaluation of their marketing expenditures. In a perfect world you may want push out to certain markets while pulling in others. When you think of push and pull marketing, think of it in [...]
Whether your company is just starting out, starting to grow or already established, you need to continually evaluate the tools which will help build your business to the next stage. Social Media has shifted the way we talk to friends, family and our clients. When evaluating your marketing dollars for 2011 you’ll want to ensure [...]
Online brand development starts with the decision of what is the most appropriate identity for you and/or your business. The next logical step is to establish how to brand the identity you have chosen in a way that is effective and in alignment with what it is you do. Quite often the best approach is [...]
The goal of branding is to create in the mind of the end user the belief, or curiosity, that something special exists that didn’t exist before. The brand happens when you describe what you do in a term that builds you into the partnership with your client. This is based on what they tell you [...]
Think of your website as the hub for your Marketing and Branding activities. No matter what marketing style you are using—direct mail, email, referral generation, PR, cold calling, etc.—this style is driving buyers to your website. Your website is the portal by which clients and prospects are using to learn more about you and your services.
