In this tough economic climate it is very important to continue to market your products and services, and to raise your so-called ‘celebrity’ status for yourself and your business.
An Obituary printed in the London Times – Interesting and sadly rather true. Today we mourn the passing of a beloved old friend, Common Sense, who has been with us for many years.. No one knows for sure how old he was, since his birth records were long ago lost in bureaucratic red tape. He [...]
In the latest Microsoft TV commercial Sean Durfy, President and CEO of WestJet, is asked “how do you keep your vision alive?” He says with 7500 employees all over the US and Canada, “we can’t look at everybody’s eyes anymore. We now look at technology as a strategic driver of the company. If you [...]
In this world of electronic gadgetry such as cell phones, BlackBerry’s, emails, texting, voicemail, and recorded answering services, I sometimes wonder what happened to the days of a receptionist and a live voice at the other end of the phone.
Each year, people make New Year’s Resolutions, only to find that they didn’t achieve their goals, and then they make the same resolutions again the following year.
I found this article thought provoking and gained renewed inspiration from reviewing the 8 stated fundamentals Author Unknown posted by David Anderson of Okanagan Trainnng Solutions. Solutions The Seed A successful business man was growing old andKnew it was time to choose a successor to take over the business. Instead of choosing one of his [...]
In the last few years I have seen hard-earned money wasted because the owner of the business did not take the time to analyze who is their “Target Market”. Imagine practicing hockey with your eyes closed or throwing a football with a blindfold. In both cases, being prevented from seeing your target would make it [...]
A friend of mine sent me this great article for Entrepreneur.com by Donald Todrin that explains how to raise your profile and become recognized as an expert in your field of business. Enjoy, Don You want to be recognized as an expert in your field, a specialist with trustworthy credentials that establishes your credibility. [...]
As a business coach and marketing consultant I am always looking for the next new social media tool to give my clients the edge in their marketing. Recently I decided to spend a little more time on an older Social Media tool called LinkedIn which is a social tool for businesses to business decision makers. [...]
The Okanagan Business Referral Group Announces “Winning Strategies for Business Success” With Guest Speaker Entrepreneur Ed Alfke November 15th 2011 Hotel Eldorado Learn and be inspired by one Canada’s Top Business Leaders How do I build a business in times like these? How can I stay motivated when I feel all alone? Does the economy [...]
Great post by Andrea J. Stenberg The Rule of Seven is an old marketing adage. It says that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you. Now the number seven isn’t cast in stone. The truth of the Rule of Seven [...]
Floodlight Business Solutions Group of Kelowna, BC, is growing. With the addition of more experts in a variety of business disciplines, Floodlight offers a wider range of products and services for its clients in the Okanagan Valley and now across Canada. Floodlight was founded by local entrepreneur Donald Robichaud in the summer of 2005. His vision [...]
There are two kinds of stories important to content marketing success on your website. Both must be relevant and compelling. The story about you and your business Tell the world what makes you different from everyone else. You are unique! Your passion is second to none! Your story is intriguing! But other than your family [...]
When the long days of summer begin and your business starts to be affected by clients’ holidays, it’s a great opportunity to develop your fall marketing plan. There are two great times of the year to do planning and the one that is most often overlooked is summer. In July and August, conduct a review [...]
BC Small Businesses Funding What are you doing to Build Your Business? Are you satisfied with the results and direction of your business? Floodlight is an eligible trainer for the: Targeted Skills Shortage (TSSP) and the YOUTH SKILLS BC Programs. Are You Eligible? In order for your organization to qualify you must have an eligible employee(s) who [...]
Total Office Kelowna
Small Business of the Year!
