In the last couple of weeks I have been reading many books and one in particular has struck a key note with me. Daily I deal with clients and friends who are slaves to technology, specifically emails, cell phones and their own struggles with time management.The book “The 4-Hour Work Week” by Tim [...]
The Brave New World of Content Marketing Content marketing is not a new concept!!! Since the dawn of the search engine, internet users have been on a quest for information in the Brave New World of Content Marketing. The idea is simple really. Consumers want to know more before they buy. They want answers to [...]
When we think about a company’s brand, we often tend to think first of its visual identity: logo, colours, maybe the look and feel of their online presence. Those are all key components of a brand, but something that is overlooked all too often is the experience of the brand. Marketers like to say that [...]
Donald Robichaud of Floodlight will be speaking about Social Media and getting your business ready to take advantage of the changing communication style? The Central Okanagan Crime Stoppers Society has been selected to host the Crime Stoppers Provincial Training Conference from May 12 -14, 2011 at The Coast Capri Hotel. The conference will see delegates [...]
To build your business it’s important to identify the growth patterns and the common problems that arise at key steps of your business development. There are five key steps to growth patterns and each one comes along as the business develops and matures. 5-steps for success: Step 1. Start up. In the beginning, small business owners are most [...]
What was it like when you were growing up? Even if you lived in a big city, your neighbourhood was your village. Did you know the nearby shop owners by name? Was it exciting to go to the hardware store or the shoe store and wonder about all the cool stuff, the new gadgets and [...]
By Jeffrey Gitomer It occurred to me that most people who write about leadership are no longer leaders. Easy for them to espouse their Monday morning philosophy-harder for the leaders under fire to take ” former leader” direction. I just read an article in a business magazine written by a well-known “former leader.” I was [...]
by Ted Farr People today want benefits in return for their time and money. Give them what they want, surprise them with more and you will win. If you build the relationship with your customers, their loyalty will be given freely. They’ll become ambassadors for your brand and the result will be increased sales. We [...]
Another great video from Jeffrey Gitomer Why can’t you get more referrals? The definition of “referral” will surprise you, and at the same time make you understand why you don’t get as many as you expect or ask for. The definition of “referral” is: Risk. Do you ask for referrals? Do you get as many [...]
The first quarter of 2011 is over and we are well into the spring. . This is a great time to review your business goals for the year and your results for the first quarter of the year. Are you on track? If so, great! Pat yourself on the back. If not, Why? What do [...]
In the last few weeks we discussed how to define a great Mission Statement and we covered the importance of a great Vision Statement. This week we will focus on your Company Values. Values:Strong values will be those which actually operate in practice. Your company values underpin the vision and the mission. No business is [...]
Last week we discussed how to define a great Vision Statement. This week we will focus on the Mission Statement. Mission Statement: Your Mission Statement is the route to the destination of your company a particular expression of the mission that is specific to this business given its history, context and circumstances. It is a [...]
This is a great series of articles by Andrew Gregson of Pricing Strategies that I will be posting on my website over the next few weeks. Don Always when I begin my speeches or my workshops, I tell the participants that I cannot instruct them to price their widget at $4.95. Rather, I plan to [...]
The most important resource of a business today is it’s people. This is increasingly meaningful not merely as rhetoric but also in practice. If we depend more and more on fewer people and if the loyalty of these people, particularly managers, can no longer be assumed but rather must be earned and retained, then clearly [...]
This week I’d like to discuss the Vision Statement for your business. This is also one of the most popular articles from the resource section on my website. I’d like to discuss the Vision Statement for your business. So you need to ask yourself a few key questions: What is the purpose of your business? [...]
Small Business of the Year!
