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consulting

Business Coach or Business Consultant – What’s the difference? There is a “defined” difference between coach and consultant. And while a business coach can manage a number of clients at once (i.e. 6 to 12 on average), a consultant typically works exclusively for one client and possibly 2. The consultant will typically work full-time for the client until the task is completed, while a coach will usually spend an hour or two per week with each of his or her clients. For this reason, hiring a consultant is usually a more expensive proposition than hiring a coach.

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The brand happens when you describe what you do in terms that build you into the partnership with your client – either based on what they tell you they want, or things you see happening that they haven’t yet identified.

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Businesses in Canada are under extreme pressure to deliver sales and perform. In fact this recessionary time may have become the new business normal. The real estate crash in the USA and the saving of Wall Street changed everything. The European crisis has added more pressure to the world’s economies and the midsize business man [...]

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At Floodlight we believe that Google Analytics is one of the best tools that can be used to track and monitor the traffic performance of your site. It is imperative that businesses today understand information being generated by their websites.   A website is not the end of your marketing, as it is the beginning [...]

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As a business coach and marketing consultant I am always looking for the next new social media tool to give my clients the edge in their marketing. Recently I decided to spend a little more time on an older Social Media tool called LinkedIn which is a social tool for businesses to business decision makers. [...]

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Ed Alfke

The Okanagan Business Referral Group Announces “Winning Strategies for Business Success” With Guest Speaker Entrepreneur Ed Alfke November 15th 2011 Hotel Eldorado Learn and be inspired by one Canada’s Top Business Leaders How do I build a business in times like these? How can I stay motivated when I feel all alone? Does the economy [...]

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Google CEO, Eric Schmidt talks about the benefits of coaching…enjoy Don

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Floodlight Business Solutions Group of Kelowna, BC, is growing.  With the addition of more experts in a  variety of business disciplines, Floodlight offers a wider range of products and services for its clients in the Okanagan Valley and now across Canada. Floodlight was founded by local entrepreneur Donald Robichaud in the summer of 2005.  His vision [...]

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Ottawa Internet Marketing Social Media Solutions and Ottawa Marketing Support At Floodlight we can help you through the marketing maze! We work closely with our clients to identify and action the marketing strategies and opportunities that will grow and improve your business. ■ Create a quarterly marketing plan — Set the following year into four [...]

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BC Small Businesses Funding What are you doing to Build Your Business? Are you satisfied with the results and direction of your business? Floodlight is an eligible trainer for the: Targeted Skills Shortage (TSSP) and the YOUTH SKILLS BC Programs. Are You Eligible? In order for your organization to qualify you must have an eligible employee(s) who [...]

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In the last couple of weeks I have been reading many books and one in particular has struck a key note with me.     Daily I deal with clients and friends who are slaves to technology, specifically emails, cell phones and their own struggles with time management.The book “The 4-Hour Work Week” by Tim [...]

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To build your business it’s important to identify the growth patterns and the common problems that arise at key steps of your business development. There are five key steps to growth patterns and each one comes along as the business develops and matures. 5-steps for success:  Step 1.  Start up. In the beginning, small business owners are most [...]

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What was it like when you were growing up?  Even if you lived in a big city, your neighbourhood was your village.  Did you know the nearby shop owners by name?  Was it exciting to go to the hardware store or the shoe store and wonder about all the cool stuff, the new gadgets and [...]

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By Jeffrey Gitomer It occurred to me that most people who write about leadership are no longer leaders. Easy for them to espouse their Monday morning philosophy-harder for the leaders under fire to take ” former leader” direction. I just read an article in a business magazine written by a well-known “former leader.” I was [...]

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