Chestnuts roasting on an open fire. Oh, hi there, boys and girls! I didn’t see you there. Welcome to White Beard Friday. Every year here at SEOmoz we like to have a tradition where I don this ridiculous white beard and present some interesting SEO stuff to you. So, I want to do that again [...]
Web Ad Revenue Surges in 2010eMarketer forecast sees an uptick of 13.9% to $25.8 billion Dec 6, 2010 – Mike Shields The recession is starting to fade from memory, in the online ad world at least. Online advertising revenue will surge by 13.9 percent to $25.8 billion in 2010 in the U.S., according to the [...]
With the acceleration of the internet as a major marketing tool many clients are looking at their marketing budgets and doing an evaluation of their marketing expenditures. In a perfect world you may want push out to certain markets while pulling in others. When you think of push and pull marketing, think of it in [...]
By: Jo Ann LeQuang Newsletters are not done much any more, and there is a tendency to want to dismiss them as old-fashioned or corny. But think about what a newsletter really is. It is a direct communication between your organization and your customers, people who have already done business with you. If you do [...]
Small businesses are usually in need of more effective approaches to boost productivity as well as maximize their return on investment. You’ll find many steps that company proprietors can easily take to maximise efficiency. Many small business managers approach the on-line world thinking that it’s easy to generate lots of cash on the internet – [...]
Whether your company is just starting out, starting to grow or already established, you need to continually evaluate the tools which will help build your business to the next stage. Social Media has shifted the way we talk to friends, family and our clients. When evaluating your marketing dollars for 2011 you’ll want to ensure [...]
A 38-year-old business professor Naheed Nenshi who harnessed the power of social networking was elected mayor of Calgary in a nail-biter that see-sawed for hours. The City of Calgary’s new mayor-elect after a nail-biter three-way race with a former broadcaster with huge name recognition, and a well-liked city alderman. The real story of Calgary’s election [...]
Keep the conversation going with clients and prospects By Fiona Collie A blog can be an effective tool for communicating with your existing clients and reaching new ones, says Andrew Lionis, digital director of Wickware Communications Inc. in Toronto. Blogging creates an online platform on which you can share your ideas and keep your name [...]
Barbara Turnbull Living Reporter Scott Stratten must be a publisher’s dream. The author, whose first book, UnMarketing: Stop Marketing, Start Engaging, was just released by Wiley & Sons, has a 30-city book tour across North America at no cost to himself or the company. The Oakville, Ont., expert in viral and social marketing has used [...]
To blog or not to blog that is the question. In recent years Blogs have become an effective way of creating a dialog with your target market allowing businesses to market products and services to their clients. Blogs allow your business to re purpose all relevant information that is subject oriented to your market and [...]
Internet Marketing Solutions Kingston Kingston Marketing Support- at Floodlight we can help you through the marketing maze! We work closely with our clients to identify and action the marketing strategies and opportunities that will grow and improve your business. ■ Create a quarterly marketing plan – Set the following year into four key quarters and [...]
How many Business Cards will you be handing out in the hopes of building your Business? If your website is done correctly you can increase the calls and leads coming into your business. Many businesses are not directing enough attention to their website and are leaving the major content development decision making to web designers, [...]
