By Elizabeth Kraus, What many business owners fail to realize is that everything is marketing. (That’s marketing with a small “m,” not a large one. ) I’m not proposing that marketing should be the most important among your responsibilities or departments (if you’re lucky enough to have “people” to do marketing activities for you), but I am suggesting [...]
There are a number of methods that you can use to build your business. Many of these methods may already be in use but they are rarely used as part of a total marketing system so they are not used consistently. When you begin using any marketing strategy as part of a system, then it [...]
Video marketing is quickly becoming the tool of choice for the next generation of Internet Marketing. It is poised to replace or seriously reduce almost all written text on the web. So the questions is, how do you take advantage of this powerful advertising medium and apply it to your business?
In this tough economic climate it is very important to continue to market your products and services, and to raise your so-called ‘celebrity’ status for yourself and your business.
A Guide to Choosing Colors for Your Brand by Dmitry One of the key elements of building a strong brand is color selection. Every color has a different feel and various associations. By choosing a color or a combination of colors for your brand identity, you will take on those associations. Colors will [...]
In this technical age with instant communication, cell phones, email, the internet, Facebook, Twitter and the like, it seems that the more people are into technology the less attention they pay to the old standby – the simple business card. In a recent business meeting I saw people struggling to find their business cards, or [...]
When you’re selling, you’ll have to make a claim about your product or service to appeal to potential customers. However, because research suggests that people are reluctant to believe hype, it’s essential that you’re able to validate your claims in some way. Using testimonials provides a perfect way to do this because positive statements from [...]
Over the past 15 years the internet has become a major marketing tool that can no longer be ignored. The internet is the most cost effective way of using your marketing dollars and putting your company and its products and services out there for others to find. But without a little knowledge on how to tap into this very effective medium and a strategy to implement your plan, you will not be found and can end up wasting a lot of time, effort, and money.
Let us remember that the Christmas heart is a giving heart, a wide open heart that thinks of others first. You are all probably familiar with the Christmas time story of Dr. Seuss’, The Grinch Who Stole Christmas. Dr. Seuss was a favorite at our house and as my family gets a little bit older, [...]
In the last few years I have seen hard-earned money wasted because the owner of the business did not take the time to analyze who is their “Target Market”. Imagine practicing hockey with your eyes closed or throwing a football with a blindfold. In both cases, being prevented from seeing your target would make it [...]
The death of yellow pages!! There was a day when you were lost without a phone book. Chances are the Yellow Pages were in the back. In a larger city, you probably had two books, white pages for regular listings and Yellow Pages for businesses and services. Bring back memories? By the end of a [...]
There are customers and clients who have given you their loyalty forever. They come back again and again without concern for price. They believe in you and what you do. What have you done for me lately It’s an old cliché but more true today than ever. As businesses focus entirely on growth to survive, [...]
At Floodlight we believe that Google Analytics is one of the best tools that can be used to track and monitor the traffic performance of your site. It is imperative that businesses today understand information being generated by their websites. A website is not the end of your marketing, as it is the beginning [...]
As a business coach and marketing consultant I am always looking for the next new social media tool to give my clients the edge in their marketing. Recently I decided to spend a little more time on an older Social Media tool called LinkedIn which is a social tool for businesses to business decision makers. [...]
The Okanagan Business Referral Group Announces “Winning Strategies for Business Success” With Guest Speaker Entrepreneur Ed Alfke November 15th 2011 Hotel Eldorado Learn and be inspired by one Canada’s Top Business Leaders How do I build a business in times like these? How can I stay motivated when I feel all alone? Does the economy [...]
Small Business of the Year!
