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	<title>Floodlight Business Coach Kelowna Ottawa Kingston Toronto Canada &#187; Marketing</title>
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	<link>http://www.floodlight.ca</link>
	<description>Build Your Business</description>
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		<title>Why Everything is Marketing When it Comes to Your Small Business</title>
		<link>http://www.floodlight.ca/2012/01/31/why-everything-is-marketing-when-it-come-to-your-small-business/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-everything-is-marketing-when-it-come-to-your-small-business</link>
		<comments>http://www.floodlight.ca/2012/01/31/why-everything-is-marketing-when-it-come-to-your-small-business/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 13:07:30 +0000</pubDate>
		<dc:creator>Donald Robichaud</dc:creator>
				<category><![CDATA[Canada]]></category>
		<category><![CDATA[Kelowna]]></category>
		<category><![CDATA[Kingston]]></category>
		<category><![CDATA[Marketing]]></category>
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		<guid isPermaLink="false">http://www.floodlight.ca/?p=4270</guid>
		<description><![CDATA[&#160; By Elizabeth Kraus, What many business owners fail to realize is that everything is marketing.  (That’s marketing with a small “m,” not a large one. ) I’m not proposing that marketing should be the most important among your responsibilities or departments (if you’re lucky enough to have “people” to do marketing activities for you), but I am suggesting [...]]]></description>
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		<title>8 FREE ways to Build your Business</title>
		<link>http://www.floodlight.ca/2012/01/28/8-free-ways-to-build-your-business/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=8-free-ways-to-build-your-business</link>
		<comments>http://www.floodlight.ca/2012/01/28/8-free-ways-to-build-your-business/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 03:10:22 +0000</pubDate>
		<dc:creator>Donald Robichaud</dc:creator>
				<category><![CDATA[Build Your Business]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Kelowna]]></category>
		<category><![CDATA[Kingston]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ottawa]]></category>
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		<guid isPermaLink="false">http://www.floodlight.ca/?p=918</guid>
		<description><![CDATA[There are a number of methods that you can use to build your business. Many of these methods may already be in use but they are rarely used as part of a total marketing system so they are not used consistently. When you begin using any marketing strategy as part of a system, then it [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Video Marketing the next big thing on the Internet</title>
		<link>http://www.floodlight.ca/2012/01/27/video-marketing-the-next-big-thing-on-the-internet/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=video-marketing-the-next-big-thing-on-the-internet</link>
		<comments>http://www.floodlight.ca/2012/01/27/video-marketing-the-next-big-thing-on-the-internet/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 13:11:11 +0000</pubDate>
		<dc:creator>Donald Robichaud</dc:creator>
				<category><![CDATA[Build Your Business]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Kelowna]]></category>
		<category><![CDATA[Kingston]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ottawa]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.floodlight.ca/?p=862</guid>
		<description><![CDATA[Video marketing is quickly becoming the tool of choice for the next generation of Internet Marketing. It is poised to replace or seriously reduce almost all written text on the web. So the questions is, how do you take advantage of this powerful advertising medium and apply it to your business?]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Build Your Business &#8211; Raise your Celebrity Status!!!!</title>
		<link>http://www.floodlight.ca/2012/01/26/raise-your-celebrity-status/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=raise-your-celebrity-status</link>
		<comments>http://www.floodlight.ca/2012/01/26/raise-your-celebrity-status/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 16:48:23 +0000</pubDate>
		<dc:creator>Donald Robichaud</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Build Your Business]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Kelowna]]></category>
		<category><![CDATA[Kingston]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ottawa]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[Celebrity]]></category>

		<guid isPermaLink="false">http://www.floodlight.ca/?p=823</guid>
		<description><![CDATA[In this tough economic climate it is very important to continue to market your products and services, and to raise your so-called 'celebrity' status for yourself and your business.]]></description>
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		<slash:comments>3</slash:comments>
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		<title>A Guide to Choosing Colors for Your Brand</title>
		<link>http://www.floodlight.ca/2012/01/22/a-guide-to-choosing-colors-for-your-brand/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-guide-to-choosing-colors-for-your-brand</link>
		<comments>http://www.floodlight.ca/2012/01/22/a-guide-to-choosing-colors-for-your-brand/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 14:38:16 +0000</pubDate>
		<dc:creator>Donald Robichaud</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Build Your Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brand]]></category>

		<guid isPermaLink="false">http://floodlightconsulting.wordpress.com/?p=127</guid>
		<description><![CDATA[&#160; &#160; A Guide to Choosing Colors for Your Brand by Dmitry One of the key elements of building a strong brand is color selection. Every color has a different feel and various associations. By choosing a color or a combination of colors for your brand identity, you will take on those associations. Colors will [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The Simple Business Card</title>
		<link>http://www.floodlight.ca/2012/01/21/the-simple-business-card/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-simple-business-card</link>
		<comments>http://www.floodlight.ca/2012/01/21/the-simple-business-card/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 14:23:00 +0000</pubDate>
		<dc:creator>Donald Robichaud</dc:creator>
				<category><![CDATA[Build Your Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://floodlightconsulting.wordpress.com/?p=125</guid>
		<description><![CDATA[In this technical age with instant communication, cell phones, email, the internet, Facebook, Twitter and the like, it seems that the more people are into technology the less attention they pay to the old standby – the simple business card. In a recent business meeting I saw people struggling to find their business cards, or [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Do Testimonials work?</title>
		<link>http://www.floodlight.ca/2012/01/20/do-testimonials-work/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=do-testimonials-work</link>
		<comments>http://www.floodlight.ca/2012/01/20/do-testimonials-work/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 02:08:26 +0000</pubDate>
		<dc:creator>Donald Robichaud</dc:creator>
				<category><![CDATA[Donald Robichaud]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://floodlightconsulting.wordpress.com/?p=111</guid>
		<description><![CDATA[When you’re selling, you’ll have to make a claim about your product or service to appeal to potential customers. However, because research suggests that people are reluctant to believe hype, it’s essential that you’re able to validate your claims in some way. Using testimonials provides a perfect way to do this because positive statements from [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Top 10 Internet Marketing Strategies</title>
		<link>http://www.floodlight.ca/2012/01/16/top-10-internet-marketing-strategies/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-10-internet-marketing-strategies</link>
		<comments>http://www.floodlight.ca/2012/01/16/top-10-internet-marketing-strategies/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 16:06:22 +0000</pubDate>
		<dc:creator>Donald Robichaud</dc:creator>
				<category><![CDATA[Build Your Business]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Kelowna]]></category>
		<category><![CDATA[Kingston]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ottawa]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.floodlight.ca/?p=468</guid>
		<description><![CDATA[Over the past 15 years the internet has become a major marketing tool that can no longer be ignored. The internet is the most cost effective way of using your marketing dollars and putting your company and its products and services out there for others to find. But without a little knowledge on how to tap into this very effective medium and a strategy to implement your plan, you will not be found and can end up wasting a lot of time, effort, and money. 
]]></description>
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		<slash:comments>6</slash:comments>
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		<title>What if Christmas, perhaps, means a little bit more?</title>
		<link>http://www.floodlight.ca/2011/12/22/what-if-christmas-perhaps-means-a-little-bit-more/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-if-christmas-perhaps-means-a-little-bit-more</link>
		<comments>http://www.floodlight.ca/2011/12/22/what-if-christmas-perhaps-means-a-little-bit-more/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 11:22:35 +0000</pubDate>
		<dc:creator>Donald Robichaud</dc:creator>
				<category><![CDATA[Canada]]></category>
		<category><![CDATA[Donald Robichaud]]></category>
		<category><![CDATA[Kelowna]]></category>
		<category><![CDATA[Kingston]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ottawa]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://www.floodlight.ca/?p=4134</guid>
		<description><![CDATA[Let us remember that the Christmas heart is a giving heart, a wide open heart that thinks of others first. You are all probably familiar with the Christmas time story of Dr. Seuss&#8217;, The Grinch Who Stole Christmas. Dr. Seuss was a favorite at our house and as my family gets a little bit older, [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>What is your target market strategy 2012</title>
		<link>http://www.floodlight.ca/2011/12/21/who-is-your-target-market-for-2012/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=who-is-your-target-market-for-2012</link>
		<comments>http://www.floodlight.ca/2011/12/21/who-is-your-target-market-for-2012/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 03:56:40 +0000</pubDate>
		<dc:creator>Donald Robichaud</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Donald Robichaud]]></category>
		<category><![CDATA[Kelowna]]></category>
		<category><![CDATA[Kingston]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[Target Market]]></category>

		<guid isPermaLink="false">http://www.floodlight.ca/?p=1297</guid>
		<description><![CDATA[In the last few years I have seen hard-earned money wasted because the owner of the business did not take the time to analyze who is their “Target Market”. Imagine practicing hockey with your eyes closed or throwing a football with a blindfold. In both cases, being prevented from seeing your target would make it [...]]]></description>
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		<slash:comments>6</slash:comments>
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