Great post by Andrea J. Stenberg The Rule of Seven is an old marketing adage. It says that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you. Now the number seven isn’t cast in stone. The truth of the Rule of Seven [...]
Bryson Gilbert is a web developer and designer, specializing in WordPress-based solutions and Internet Social Networking with New Media interaction. Having learned to code shortly after learning to write, Bryson brings years of experience to any web-based project. His in-depth knowledge of both sides of the web world – design and development – is the [...]
Kelowna Business Expands Across Canada Floodlight is growing!! Launch Party!! Date: September 20th 2011 Time: 5pm to 7pm Location: Avenue Classic Bar - (Located at the Prestige Hotel on Abbott) With the addition of more experts in a variety of business disciplines, Floodlight offers a wider range of products and services for its Clients in the [...]
Floodlight Business Solutions Group of Kelowna, BC, is growing. With the addition of more experts in a variety of business disciplines, Floodlight offers a wider range of products and services for its clients in the Okanagan Valley and now across Canada. Floodlight was founded by local entrepreneur Donald Robichaud in the summer of 2005. His vision [...]
The biggest challenge for the business person committed to content marketing, the need to create the next great article never goes away. Consistency is at the top of the list when communicating with customers and prospects. Interesting, relevant and timely stories aren’t an option. In my world as a radio talent coach, writer and communications [...]
Ottawa Internet Marketing Social Media Solutions and Ottawa Marketing Support At Floodlight we can help you through the marketing maze! We work closely with our clients to identify and action the marketing strategies and opportunities that will grow and improve your business. ■ Create a quarterly marketing plan — Set the following year into four [...]
Like the rockers, “The Who”, you need to ask yourself who are you? Who are you on the web? What is your Google footprint? When was the last time you did a Google search on you or your company? Everybody does a search for information, and especially for relevant information about you and your services. [...]
There are two kinds of stories important to content marketing success on your website. Both must be relevant and compelling. The story about you and your business Tell the world what makes you different from everyone else. You are unique! Your passion is second to none! Your story is intriguing! But other than your family [...]
This is a great explanation of Social Media by Kodak How To Build Your Business With Social Media (presented By Kodak) on Howcast No matter the size of your business, you’ve got to be where your customers are. In today’s economy, that means being active in social media. Here’s how to take advantage of this [...]
When the long days of summer begin and your business starts to be affected by clients’ holidays, it’s a great opportunity to develop your fall marketing plan. There are two great times of the year to do planning and the one that is most often overlooked is summer. In July and August, conduct a review [...]
In the last couple of weeks I have been reading many books and one in particular has struck a key note with me. Daily I deal with clients and friends who are slaves to technology, specifically emails, cell phones and their own struggles with time management.The book “The 4-Hour Work Week” by Tim [...]
The Brave New World of Content Marketing Content marketing is not a new concept!!! Since the dawn of the search engine, internet users have been on a quest for information in the Brave New World of Content Marketing. The idea is simple really. Consumers want to know more before they buy. They want answers to [...]
What was it like when you were growing up? Even if you lived in a big city, your neighbourhood was your village. Did you know the nearby shop owners by name? Was it exciting to go to the hardware store or the shoe store and wonder about all the cool stuff, the new gadgets and [...]
by Ted Farr People today want benefits in return for their time and money. Give them what they want, surprise them with more and you will win. If you build the relationship with your customers, their loyalty will be given freely. They’ll become ambassadors for your brand and the result will be increased sales. We [...]
Small Business of the Year!
