by Contributed – Story Castanet: 61535 Apr 19, 2011 In this economic climate it is very important to continue to market your products and services, and to raise your so-called ‘celebrity’ status for yourself and your business. As a business owner it’s important to understand what we can do to become ‘celebrities’ in our own [...]
As the owner of Floodlight Consulting it’s important that every year my wife Donna and I connect with the community and the generosity of its people. Last year I became a Sponsor of the Soles4Souls campaign and it was one of the most uplifting experiences of my life. From this small Canadian city Kelowna, we were [...]
Interesting post by Ted Farr dealing with branding in the changing world of technology.. Don Love my PVR. What a concept! What a convenience, now that I have one. Stopped being an “early adopter” of new technology years ago. The speed of change is so fast that the big dollars for new and improved today [...]
Niches Within The Affluent Market Ask most any financial advisor who they target, and it’s likely you’ll hear, “the affluent market.” However, the reality is that the affluent market breaks down into many different sub-groups. The more that you can position yourself as meeting the needs of a specific group-the greater the likelihood is that [...]
This is a great series of articles by Andrew Gregson of Pricing Strategies that I will be posting on my website over the next few weeks. Don Always when I begin my speeches or my workshops, I tell the participants that I cannot instruct them to price their widget at $4.95. Rather, I plan to [...]
Stage 1 – Consumer becomes aware of the product or service. This is the early stage where the consumer starts to think about a new leather couch for their living room. In most cases, they have not thought about where they are going to buy it yet, since the switch in their head has just [...]
Slow economic growth means larger numbers for Trade Exchange KELOWNA, BC January 27, 2011 – Trade Exchange Canada (TEC) (Okanagan) announces that it has surpassed the $3M mark for trading in 2010. TEC operates out of Kelowna, BC and includes a membership of about 300 businesses who utilize their capacity for new or extra business [...]
When you boil it all down, there’s really only 2 strategies for getting more new clients. Perhaps you’re familiar with them. In marketing circles they’re known as “Push” and “Pull”. “Push” (as the name would imply) involves pushing yourself onto prospects in the hopes that you can convince them, before they hang up or walk [...]
Changing the way clients perceive your practice By Fiona Collie Even the most carefully constructed brand can wear thin or lose focus over time. It may be time for you to update your brand to better represent your services. The right brand “helps unlock profits, prompts consumer selection, builds name awareness, increases the odds of your [...]
Internet Marketing or Online Marketing is a new way to promote your product and services through the web. Your core marketing strategy stays the same as you raise your visibility in the target market while increasing sales and profits. Today, Internet Marketing is considered the fastest and most economical medium for promoting product and business [...]
January is the month designated as “Crime Stoppers Month” – the month each program takes to publically highlight their successes and thank their sponsors and supporters. Crime Stoppers Month is an opportunity to acknowledge the tremendous support of the community, the RCMP and the media in helping Crime Stoppers achieve our successes. Central Okanagan Crime [...]
Give it some punch with a professionally designed logo By Fiona Collie A business card is more than just a way to give out your phone number. It’s an important marketing tool that introduces you and your business to prospects. “The logo and your name are important to your identity,” says Donald Robichaud, president of [...]
Great article from SitePro News: 9 Tips for More Effective Facebook Marketing Facebook is NOT welcoming of the marketing efforts of its users; and often, family and friends on Facebook are ANNOYED by marketing efforts. Both of those statements are undeniable. So trying to “market on Facebook” requires good sense, strict moderation, and an understanding [...]
Mike Minor one of the owners of Twongo is interviewed by CHBC Global news about social marketing and the new pay per performance marketing trend with today’s social media clients. Click on picture to view video. For more information contact: Donald Robichaud FloodLight – Build Your Business Kelowna / Ottawa Email 1-888-768-9415 http://www.floodlight.ca/ http://donaldrobichaud.blogspot.com/
by Danny Gamache What are critical activities? Critical activities are those activities that directly move you towards your goals. Every goal has critical activities. The problem is that most of us spend significant amounts of time doing things that are not critical. Often we convince ourselves that they are something we ‘need’ to do to [...]
Small Business of the Year!
