On February 2, 2013 the CBC aired an episode of Terry O’Reilly’s program, Under the Influence. The theme of the program was about choice and about how a customer makes a decision when a marketer gets a product in front of you, the buyer. Do I buy or not? Given too many choices of products or [...]
A snap-shot of Financial Performance One of the first things a buyer does when faced with a potential business that meets his, or her financial and lifestyle criteria, is to consider the following factors: How much money could I make with this business? How much is the current owner taking home from the business? How much has the owner taken in recent [...]
By Donald Robichaud Emails and cell phones a big productivity Time Waster In the last couple of weeks I have been reading many books and one in particular has struck a key note with me. Daily I deal with clients and friends who are slaves to technology, specifically emails, cell phones and their own [...]
In this tough economic climate it is very important to continue to market your products and services, and to raise your so-called ‘celebrity’ status for yourself and your business.
By Donald Robichaud Networking at an event is a great way of getting your name or service out in front of potential customers. In fact, in the past few years my clients have forged a number of relationships that have led to more sales and sustained growth for their business by attending events with friends [...]
By Donald Robichaud In this technical age with instant communication, cell phones, email, the internet, Facebook, Twitter and the like, it seems that the more people are into technology the less attention they pay to the old standby – the simple business card. In a recent business meeting I saw people struggling to find their [...]
By Donald Robichaud When you’re selling, you’ll have to make a claim about your product or service to appeal to potential customers. However, because research suggests that people are reluctant to believe hype, it’s essential that you’re able to validate your claims in some way. Using testimonials provides a perfect way to do this because [...]
By Donald Robichaud In the last few years I have seen hard-earned money wasted because the owner of the business did not take the time to analyze who is their “Target Market”. Imagine practicing hockey with your eyes closed or throwing a football with a blindfold. In both cases, being prevented from seeing your target [...]
The Okanagan Business Referral Group Announces “Winning Strategies for Business Success” With Guest Speaker Entrepreneur Ed Alfke November 15th 2011 Hotel Eldorado Learn and be inspired by one Canada’s Top Business Leaders How do I build a business in times like these? How can I stay motivated when I feel all alone? Does the economy [...]
Great post by Andrea J. Stenberg The Rule of Seven is an old marketing adage. It says that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you. Now the number seven isn’t cast in stone. The truth of the Rule of Seven [...]
By Donald Robichaud Floodlight Business Solutions Group of Kelowna, BC, is growing. With the addition of more experts in a variety of business disciplines, Floodlight offers a wider range of products and services for its clients in the Okanagan Valley and now across Canada. Floodlight was founded by local entrepreneur Donald Robichaud in the summer of [...]
By Donald Robichaud Listening is the key to selling in today’s business world, unless you go into the sales arena with a strategy in mind, you will fail more times than you win with prospective clients, as they are busy with their own businesses. When selling in these times, you must learn to ask the [...]
Build Your Business with Sales Training – How to Fix Your Prospecting in a Single Day Sales prospecting is a lot like exercise. We all know that we need to do it, we usually have a good idea of how to do it, and we can be pretty certain of what the long-term results will [...]
As posted on the Eagle Tribune – Sales Moves by Jeffrey Gitomer We are in the year 2011 and it’s amazing to me that people are still cold calling, leaving voicemails, asking for appointments, and, in general, trying to pull out their Felix the Cat tricks that were dead and gone the moment the Internet [...]
By Donald Robichaud In this economic climate it is very important to continue to market your products and services, and to raise your so-called ‘celebrity’ status for yourself and your business. As a business owner it’s important to understand what we can do to become ‘celebrities’ in our own right. Why? Because as consumers, we [...]
Email FloodLight – Build Your Business
