By Donald Robichaud Traditional Media is adapting to the digital world. With the news today that Newsweek is stopping print publication and moving to a digital format, I thought I would re-purpose this article from last year on the slow death off the Yellow Pages. There was a day when you were lost without a [...]
I’m a radio pro. It’s like football but without the violence, although we have head-shots too. Those morsels of advice that help us get better are often simple common sense. The sort of wisdom where your reaction is, (slap to the forehead) “Geez I should’ve known that”. And it takes balls to play the radio [...]
A successful businessman I know had a ritual. Several times a week he would pick up a favourite cigar, one he could savour for an hour or more. Then with an empty notepad and a pencil, he would sit in his preferred chair on his sundeck or in his den, and let his mind go [...]
If you run a business or sell a product or service you know that testimonials are a terrific way to enhance your marketing and build your business. By definition, a testimonial is an endorsement from a happy customer. They speak to the quality of your business and the value of your products or services. Happy [...]
Once upon a time, in the kingdom of restaurants, retail and service providers, there was a business trying to attract more customers. The competition was strong and not easily defeated. Their training was old school, tried and true.First, they canvassed the existing clientele looking for clues on how to be more appealing. After all, this [...]
What is scary for the news business is that traditional media is losing not just the battles for social media territory, but the entire war. Many are not even in the fight. The focus is wrong and the decisions required are difficult. The fact is that social media is not a revolution, it’s an evolution. [...]
Barely broken in not broken down My friend Larry was bemoaning the fact that companies don`t seem to respect grey hair anymore. Too often these days, grey hair equates to budget saving. Find the employees with the grey hair, the years of experience and the bigger pay cheques, lay them off, pension them out or [...]
We instinctively know that we have to change in order to find new customers and succeed in a world dominated by technology and instant communication. Most of us are never more than a ring-tone or an app away from information overload. Anything we want, when we want it. Music, books, pictures and video via YouTube, [...]
There are customers and clients who have given you their loyalty forever. They come back again and again without concern for price. They believe in you and what you do. What have you done for me lately It’s an old cliché but more true today than ever. As businesses focus entirely on growth to survive, [...]
Social Media has taken over the world. But, is it a personal convenience, a new way of marketing, a more expedient way of communicating or is it an obsession? Gadgets and widgets, apps for just about everything, QR codes, free wifi is now an advertised com-on, tweet ups, tweet outs, like buttons and communities full [...]
By Donald Robichaud Good evening and welcome to the Floodlight Business Solutions Group launch party. If there’s anyone in the room tonight who doesn’t know me, my name is Don Robichaud, husband, father, Scotch lover, guitar player, classic car buff, entrepreneur and business owner. When Floodlight was originally launched 8 years ago, my vision was to offer cost [...]
Kelowna Business Expands Across Canada Floodlight is growing!! Launch Party!! Date: September 20th 2011 Time: 5pm to 7pm Location: Avenue Classic Bar - (Located at the Prestige Hotel on Abbott) With the addition of more experts in a variety of business disciplines, Floodlight offers a wider range of products and services for its Clients in the [...]
By Donald Robichaud Floodlight Business Solutions Group of Kelowna, BC, is growing. With the addition of more experts in a variety of business disciplines, Floodlight offers a wider range of products and services for its clients in the Okanagan Valley and now across Canada. Floodlight was founded by local entrepreneur Donald Robichaud in the summer of [...]
The biggest challenge for the business person committed to content marketing, the need to create the next great article never goes away. Consistency is at the top of the list when communicating with customers and prospects. Interesting, relevant and timely stories aren’t an option. In my world as a radio talent coach, writer and communications [...]
Build Your Business with Brilliant Execution – the 90/10 Rule Every business struggles with execution Nothing is perfect. There’s always something to improve. The market changes and so do your customers. The needs of your clients evolve. Your products and services must grow along with your business systems and staffing. Wizard or demon Roy H. [...]
Email FloodLight – Build Your Business
