The internet has become a major marketing tool that can no longer be ignored. Internet Marketing is the most cost effective way of using your marketing dollars and putting your company and its products and services out there for others to find.
But without a little knowledge on how to tap into this very effective medium and a strategy to implement your plan, you will not be found and can end up wasting a lot of time, effort, and money.
In today world of Internet Marketing all businesses must have a strategic plan.
In that plan there are three key areas. Specialize with specific products and services, and then Localize their business for the specific region they are targeting on the web and then Optimize all their internet presence from the website, Google Profile and appropriate social media tools for the business.
Our three step process allows us to Assess, Assemble and Apply a strategic plan deployed to your market.
With our FloodLight Content Management System, we utilize all of your Marketing Touch Points with a tried and tested marketing methodology: with increased visibility you will validate and subsequently leverage your relationships with clients and raise your profile in the market place.
At FloodLight we specialize in Internet Marketing and Social Media Consulting.
Top 6 Internet Marketing Solutions:
#1. Website Content– At FloodLight we work with you to develop your internet website content. Through planning sessions we ensure that your target market understands your products, services and how you address their needs.
#2. Search Engine optimization (SEO)At FloodLight we have found that many companies feel lost, paying for Search Engine Optimization (SEO) and Google AdWords, without realizing that their website has never been optimized for the internet organically to increase their positioning in local markets.
- SEO – Search Engine Optimization
- Internet Marketing
- Keyword Research
- Search Engine Copy writing
- Website Development
- Analytics Tools
#3 Blogs- Start with a Blog and interact with your visitors. This is a great way to repurpose all relevant information to the internet so that you become the expert and leader in your field.
#4 Google Analytics – Allows you to track your efforts and analyze the visitors to your Blog and website. Consider hiring an internet marketing consultant to review and assist you in making better internet marketing decisions for your business.
# 5 Social Networking – To implement your social media strategy you will need to decide which one of the social networking sites will best suit your specific goals. Below is a guideline to some of the most common.
• Micro blogging (Twitter)
• Business Networking (LinkedIn, Xing)
• Social Networking (Face book, MySpace, Blogger)
• Photo & Video Sharing (Flicker, You tube, Picasa)
More and more entrepreneurs, from small to mid-size businesses, are looking to the Internet in order to deploy their online business strategy and lower their total operational business costs in Canada.
By working with FloodLight , located in Kelowna and accessible throughout Canada, our clients strategically build their businesses; the internet is utilized to Market and Brand their services in the Canada and around the world.
As a result, your company dominates in both service and product categories.
Every single Marketing and Branding strategy discussed has been proven to effectively work for all of our clients, and over a period of time, will help to promote your business and increase the traffic to your website.
Isn’t it time you stopped struggling to make your next sale?
Using the power of FloodLight’s Touch Point Marketing System will improve and grow your business through Strategic Internet Marketing techniques that have proven to work for businesses just like yours.
Contact us today and start Marketing and Branding your Business!!
Floodlight – Build Your Business
Kelowna – Ottawa – Kingston – Toronto
Business Coach | Internet Marketing Specialist | Columnist | Guest Speaker | Google Author & Profile Expert