Blogs allow your business to repurpose all relevant information that is subject oriented to your market and this sharing of information allows you to become the leaders in your field and utilize all the free internet tools made possible on Google to drive down traditional marketing costs.
• Humanize your company with corporate blogs. One or more employees, the CEO included, may blog. Corporate blogs require a level of transparency. As a result, they may not work for all types of companies. Corporate bloggers must have access to, and support from, senior management, PR, and legal.
• Build business or brand by connecting with consumers. Both small businesses and major corporations can use blogs to build closer relationships with their customers.
• Gather market intelligence. Monitor public buzz to determine how your brand and close competitors are faring. Knowing where, why, and how you’re being trashed (or praised) in a public forum allows you to respond appropriately — and quickly. Any angry customer or disgruntled former employee can launch a blog at no cost. They may even get higher search rankings than your brand.
• Engage bloggers by commenting on key business topics. Reading blogs related to your product or company to understand the blogger’s perspective and audience trends will allow you to strategically respond to postings to initiate dialogue. More genuine that a PR pitch, this approach can also help correct misinformation
Contact us today and start Marketing and Branding your Business!!
Floodlight – Build Your Business
Kelowna – Ottawa – Kingston – Toronto